A Mexican-American hybrid, Volcarne is a mouthwatering burger restaurant combining
classic American cuisine with authentic Mexican dishes.
I was tasked with designing a full brand identity from start to finish.
The final logo is bold, eye-catching, and versatile.
The bull logomark features ancient Aztec/Mayan inspiration,
while the wordmark hides a surprise within the negative space...
Designed to bring the best-of-both-nations flavor that you can't find anywhere else, this concept screams flavor and exciting food combos.
I created a pattern with illustrations of ingredients for texture and brand cohesion. This can be used on any print or surface in either blue or orange.
For trustworthy food, you need a trustworthy kitchen. A major part of the Volcarne identity is the organic ingredients, along with skilled chefs who treat each dish like a generational secret recipe.
The logo and brand elements function effectively on all types of packaging and merchandise. Even when parts of the logo are not visible, the identity is recognizable at a glance.
