On Track Exotics was looking for a new and improved logo to represent their racing experience. Working in communication with them I was able to create a functional logo, logomark, and slogan.
The final logo successfully conveys the brand values of speed, elegance, and quality. This elevates the brand far beyond the simplicity of the original logo.
The slogan "Speed? On." along with a clever switch design embodies the excitement and modernity of the brand redesign. The slogan can be used flexibly on any promotional or merchandise material.
